Facebook is building a massive solar farm in West Texas that’s believed to be one of the largest solar projects in the nation and the social media giant’s first direct investment in renewable energy.
The Prospero Solar project just north of Odessa, Texas, will have a capacity of 379 megawatts, which is enough to power around 72,000 homes based on the national average, the Solar Energy Industries Association said.
The project goes beyond Facebook’s goal to use renewable energy to power its data centers, where the social media giant stores photos, videos and other information that people post on the platform.
Ben Inskeep, a research analyst for EQ Research, a North Carolina-based renewable energy consulting firm, said it makes sense for Facebook to invest in solar power because renewable energy is becoming more affordable and its data centers have huge operating costs.
“West Texas has some of the best solar resources in the nation,” Inskeep said. “So it’s not about saying you support renewable energy. It makes good business sense.”
CEO Mark Zuckerberg announced in April that Facebook was building six new solar projects to support its data centers. They house tens of thousands of computer servers, which are linked to the outside world through fiber-optic cables.
“Our data centers are already some of the most energy efficient in the world, and last year we set a goal for all our data centers and offices to use 100% renewable energy by 2020,” Zuckerberg wrote on his personal Facebook page. “These new solar projects will help us reach that goal.”